Branding trains as Pepsi Rajdhani or Coca Cola Shatabdi.
“Having branded trains is a very innovative concept and it will not matter to passengers if name of train they are travelling in is changed. Experts in advertising sector have told RITES that there are good chances of railways making huge money just by branding trains as Pepsi Rajdhani or Coca Cola Shatabdi. Serious discussion are happening in the Railway Board and private players have shown great interest in it,” said a senior railways ministry official. (newindianexpress.com)
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